Distinctive writing, for discerning clients.
Go Tiger is a boutique consultancy specialising in high-quality writing, editing, brand storytelling and content strategy. We work with a wide range of organisations and individuals who value the difference that clear, elegant writing can make.
I founded the company in 2005 and Justin Hopper joined as a co-director in 2012. Over the years our clients have ranged from supermarkets and high-street banks, to charities small and large, as well as private individuals with stories to tell. We’ve created brand stories and tone-of-voice guidelines, publications and websites, scripts, storyboards and slide decks, magazine features and ghostwritten autobiographies.
If it’s interesting, we’re in.
Make it stand out.
IGood copywriters are first and foremost deep listeners. We have an ear for the tone of voice and the turns of phrase that will make someone sound like their best and most articulate self.
Say it like you mean it.
London’s Meantime Brewing Company needed to reestablish its craft-y street cred after a ‘big beverage’ buyout. Working with ad agency Above + Beyond, we ran a brand tone of voice workshop with the in-house creative team to ground their comms in an authentic, confident set of values and cultural reference points. Out of this co-creation exercise, we developed new guidelines in both written and video format to inform their brand comms & advertising.
Not your average puff piece
Corporate magazines aren’t often worth the paper they’re printed on; they’re lazy, self-referential and capital B-oring. We thought the Francis Crick Institute deserved something better. Our client Cancer Research UK had raised an extraordinary £100 million from philanthropic donors to help fund this visionary centre, where six leading medical research organisations bring together 1500 leading scientists to work on solving the burden of disease. Working with design agency William Joseph, we researched, wrote and edited a lively, highly readable commemorative publication that drew on our deep experience in both journalism and brand communications.